๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Brand power: Using design and strategy to create the future

โœ Scribed by Leonhardt, Ted ;Faust, Bill

Book ID
118100158
Publisher
Wiley (Blackwell Publishing)
Year
2010
Weight
952 KB
Volume
12
Category
Article
ISSN
1045-7194

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## Abstract Retail is no longer simply a point of purchase, it has now become part of a brand's communications strategy. As brands begin to explore the benefits of the retail environment they are mostly failing to utilise fully its ability to communicate with all the senses. Sonic branding has yet