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Factors Affecting the Hotel's Service Quality: Relationship Marketing and Corporate Image

✍ Scribed by Chen, Wen-Jung; Chen, Mei-Liang

Book ID
125807385
Publisher
Haworth Press Inc
Year
2013
Tongue
English
Weight
184 KB
Volume
23
Category
Article
ISSN
1936-8623

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## Abstract This study examines the factors affecting the service quality of the tour guiding profession in Macau. In‐depth interviews were conducted with representatives from the Macau Tourist Guide Association, the Macau Government Tourist Office and selected practising tour guides to explore the