✦ LIBER ✦

Factors affecting online repurchase intention

✍ Scribed by Lin, Chinho; Lekhawipat, Watcharee

Book ID: 121807979
Publisher: Emerald Group Publishing Limited
Year: 2014
Tongue: English
Weight: 449 KB
Volume: 114
Category: Article
ISSN: 0263-5577
DOI: 10.1108/IMDS-10-2013-0432

No coin nor oath required. For personal study only.

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## Purpose The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers' repurcha