Determinants of customer repurchase inte
✍
Chiu, Chao‐Min; Chang, Chen‐Chi; Cheng, Hsiang‐Lan; Fang, Yu‐Hui
📂
Article
📅
2009
🏛
Frank Cass & Co. Ltd
🌐
English
⚖ 191 KB
## Purpose The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers' repurcha