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Analyzing key determinants of online repurchase intentions

✍ Scribed by Oly Ndubisi, Nelson; Har Lee, Chai; Cyril Eze, Uchenna; Oly Ndubisi, Nelson

Book ID
121733473
Publisher
Emerald Group Publishing Limited
Year
2011
Tongue
English
Weight
116 KB
Volume
23
Category
Article
ISSN
1355-5855

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## Purpose The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers' repurcha