𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction

✍ Scribed by Oly Ndubisi, Nelson; Kok Wah, Chan


Book ID
121352880
Publisher
Emerald Group Publishing Limited
Year
2005
Tongue
English
Weight
98 KB
Volume
23
Category
Article
ISSN
0265-2323

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Customer satisfaction has been identified as an important relationship marketing outcome. As such, firms should continually track and assess customer satisfaction. The following study examines how four elements of corporate culture combine to form an optimal mix that encourages attention to and meas