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Export Product Strategy Fit and Performance: An Empirical Investigation

✍ Scribed by Hultman, Magnus; Robson, Matthew J; Katsikeas, Constantine S

Book ID: 120418334
Publisher: American Marketing Association
Year: 2009
Tongue: English
Weight: 139 KB
Volume: 17
Category: Article
ISSN: 1069-031X
DOI: 10.1509/jimk.17.4.1

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