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Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

✍ Scribed by S. Tamer Cavusgil and Shaoming Zou

Book ID
120569267
Publisher
American Marketing Association
Year
1994
Tongue
English
Weight
954 KB
Volume
58
Category
Article
ISSN
0022-2429

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## Abstract Will the same marketing tools and strategies used in the for‐profit world of business work in a church environment? George Barna, America's most well recognized and respected authority on business and religion has spent the last 20 years writing over a dozen books attempting to convince