✦ LIBER ✦

Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals

✍ Scribed by G.M. Naidu; Atul Parvatiyar; Jagdish N. Sheth; Lori Westgate

Book ID: 117320283
Publisher: Elsevier Science
Year: 1999
Tongue: English
Weight: 136 KB
Volume: 46
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(98)00044-7

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The incidence of unethical practices in

The incidence of unethical practices in marketing research: An empricial investigation

✍ Ishmael P. Akaah; Edward A. Riordan 📂 Article 📅 1990 🏛 Sage Publications 🌐 English ⚖ 959 KB

University–industry collaboration from a

University–industry collaboration from a relationship marketing perspective: an empirical analysis in a Spanish University

✍ Frasquet, Marta; Calderón, Haydeé; Cervera, Amparo 📂 Article 📅 2011 🏛 Springer 🌐 English ⚖ 236 KB

The relationships among internal marketi

The relationships among internal marketing, job satisfaction, relationship marketing, customer orientation, and organizational performance: An empirical study of TFT-LCD companies in Taiwan

✍ Wann-Yih Wu; Chia-Chun Tsai; Chen-Su Fu 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 185 KB

Toward an encompassing theory of busines

Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): An empirical generalization

✍ Dawn Iacobucci; Jonathan D. Hibbard 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 288 KB

This paper explores business marketing relationships (BMRs) and interpersonal commercial relationships (ICRs). The literature in these two areas is analyzed to develop an overarching theoretical understanding of how marketing relationships function in the marketplace. The authors create empirical ge

An empirical analysis of the relationshi

An empirical analysis of the relationships among marketing journals, professors and administrators

✍ Charles W. Lamb; James U. McNeal 📂 Article 📅 1977 🏛 Sage Publications 🌐 English ⚖ 478 KB

Exploring the post-termination stage of

Exploring the post-termination stage of consumer–brand relationships: An empirical investigation of the premium car market

✍ Gaby Odekerken-Schröder; Thorsten Hennig-Thurau; Anne Berit Knaevelsrud 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 377 KB