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Product and Promotion Adaptation in Export Ventures: An Empirical Investigation

✍ Scribed by S. Tamer Cavusgil, Shaoming Zou and G. M. Naidu


Book ID
115443953
Publisher
Palgrave Publishers Ltd.
Year
1993
Tongue
English
Weight
761 KB
Volume
24
Category
Article
ISSN
0047-2506

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