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Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances

✍ Scribed by M. Berk Talay; Steven H. Seggie; Erin Cavusgil


Book ID
109165203
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
150 KB
Volume
26
Category
Article
ISSN
0737-6782

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