✦ LIBER ✦

Executional Elements in Banner Advertising: A Cross-Cultural Comparison

✍ Scribed by Sego, Trina; Lee, Jee-Young

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Sexual Content on Mainstream TV Advertis

✍ Amir Hetsroni 📂 Article 📅 2007 🏛 Springer US 🌐 English ⚖ 194 KB

Appeals in Korean Magazine Advertising:

✍ Woochang Jeon; George R. Franke; Bruce A. Huhmann; Joseph Phelps 📂 Article 📅 1999 🏛 Springer 🌐 English ⚖ 626 KB

The means‐end cognitions of web advertis

✍ Fu, Chen‐Su; Wu, Wann‐Yih 📂 Article 📅 2010 🏛 Frank Cass & Co. Ltd 🌐 English ⚖ 233 KB

LESSONS FROM THE RICH AND FAMOUS: A Cros

✍ Choi, Sejung Marina; Lee, Wei-Na; Kim, Hee-Jung 📂 Article 📅 2005 🏛 M. E. Sharpe Inc. 🌐 English ⚖ 134 KB

Universal differences in advertising avo

✍ José I. Rojas-Méndez; Gary Davies; Canan Madran 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 306 KB

Designing cross‐cultural advertising res

✍ Albers‐Miller, Nancy D. 📂 Article 📅 1996 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 70 KB