LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

✍ Scribed by Choi, Sejung Marina; Lee, Wei-Na; Kim, Hee-Jung

• Book ID: 120157922
• Publisher: M. E. Sharpe Inc.
• Year: 2005
• Tongue: English
• Weight: 134 KB
• Volume: 34
• Category: Article
• ISSN: 0091-3367
• DOI: 10.1080/00913367.2005.10639190