𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Event tourism; enhancing destinations and the visitor economy

✍ Scribed by Janet Dickinson; Ian Jones; Anna Leask

Book ID
102444519
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
59 KB
Volume
9
Category
Article
ISSN
1099-2340

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## Abstract This paper explores the concept of the experience economy as a basis for management and marketing strategies in tourism destination regions. It identifies the key elements of the concept as being a view of consumer behaviour which stress the emotional, aspirational and participative ove