𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Hierarchical Influence of Visitor Characteristics on Tourism Destination Images

✍ Scribed by Boo, Soyoung; Busser, James A.

Book ID
127182424
Publisher
Haworth Press Inc
Year
2005
Tongue
English
Weight
798 KB
Volume
19
Category
Article
ISSN
1054-8408

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## Abstract This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all