Has the experience economy arrived? The views of destination managers in three visitor-dependent areas
✍ Scribed by Michael Morgan; Jörgen Elbe; Javier de Esteban Curiel
- Book ID
- 102445491
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 110 KB
- Volume
- 11
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.719
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✦ Synopsis
Abstract
This paper explores the concept of the experience economy as a basis for management and marketing strategies in tourism destination regions. It identifies the key elements of the concept as being a view of consumer behaviour which stress the emotional, aspirational and participative over the functional and rational; an approach to services management through theatrical metaphors of staging, casting and performance; and strategies which see the delivery, or co‐creation, of unique and memorable experiences as a source of competitive advantage. It investigates the extent to which these have been accepted and acted upon by destination managers, using case studies from three contrasting visitor‐dependent economies. Copyright © 2009 John Wiley & Sons, Ltd.