Ethical Ideology and the Ethical Judgments of Marketing Professionals
โ Scribed by Tim Barnett; Ken Bass; Gene Brown; Frederic J. Hebert
- Book ID
- 110228727
- Publisher
- Springer
- Year
- 1998
- Tongue
- English
- Weight
- 99 KB
- Volume
- 17
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
## Abstract Individuals often differ with respect to their ethical judgments of marketing practices. Personal beliefs are presumably important sources of such differences. This article reports on the development and testing of an original, parsimonious measure of personal moral beliefs based on For
The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational ran