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Environmental determinants of responsive and proactive market orientations

✍ Scribed by Wang, Yejing; Zeng, Deming; Di Benedetto, C. Anthony; Song, Michael

Book ID: 120988777
Publisher: Emerald Group Publishing Limited
Year: 2013
Tongue: English
Weight: 160 KB
Volume: 28
Category: Article
ISSN: 0885-8624
DOI: 10.1108/JBIM-10-2011-0156

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## Abstract This paper reviews the literature in order to identify the determinant factors of a company's environmental proactivity. It starts by arguing that environmental proactivity can be manifested through diverse practices and strategies and goes on to comment upon several variables that seem