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Entitlement and rationality

โœ Scribed by C. S. Jenkins

Publisher
Springer Netherlands
Year
2007
Tongue
English
Weight
225 KB
Volume
157
Category
Article
ISSN
0039-7857

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Previous studies of personality observe that a healthy individual maintains a level of entitlement. Consumer entitlement concerns the extent to which a customer expects special treatment in retail environments. To date, marketing scholars have not investigated consumer entitlement at the buyer-selle