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Consumer entitlement theory and measurement

✍ Scribed by Henry C. Boyd III; Janet E. Helms

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
90 KB
Volume
22
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

✦ Synopsis

Previous studies of personality observe that a healthy individual maintains a level of entitlement. Consumer entitlement concerns the extent to which a customer expects special treatment in retail environments. To date, marketing scholars have not investigated consumer entitlement at the buyer-seller interface. This article represents an initial attempt to examine this construct in a retailing context. The development of a scale, the consumer entitlement inventory (CEI), is reported. The scale's psychometric properties were examined, with the use of an undergraduate sample (N ‫؍‬ 410). Antecedents and implications for consumer entitlement are discussed.

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