Previous studies of personality observe that a healthy individual maintains a level of entitlement. Consumer entitlement concerns the extent to which a customer expects special treatment in retail environments. To date, marketing scholars have not investigated consumer entitlement at the buyer-selle
Entitlement theory: Prospects and problems
โ Scribed by Thomas Schwartz
- Publisher
- Springer US
- Year
- 1982
- Tongue
- English
- Weight
- 276 KB
- Volume
- 39
- Category
- Article
- ISSN
- 0048-5829
No coin nor oath required. For personal study only.
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