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Enhancing the application of experiential marketing in the arts

✍ Scribed by Ed Petkus Jr


Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
171 KB
Volume
9
Category
Article
ISSN
1465-4520

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Prior research has affirmed the importance of direct marketing in various nonprofit industries, yet little guidance has been offered as to selection of those direct marketing methods that have significant effects on actual performance. This research investigates the effects of direct marketing on mu