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Employee Orientation and Performance: An Exploration of the Mediating Role of Customer Orientation

✍ Scribed by Junfeng Zhang


Publisher
Springer
Year
2010
Tongue
English
Weight
190 KB
Volume
91
Category
Article
ISSN
0167-4544

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## Abstract Professional salespeople are often placed in situations where role conflict and ambiguity are prevalent. They are generally expected to sell a firm's products and services to generate immediate profits, while simultaneously building customer satisfaction and promoting lifetime customers