๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Emotional Calibration Effects on Consumer Choice

โœ Scribed by Kidwell, Blair ;Hardesty, David M. ;Childers, Terry L.

Book ID
118263108
Publisher
University of Chicago Press
Year
2008
Tongue
English
Weight
262 KB
Volume
35
Category
Article
ISSN
0093-5301

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## Abstract One way consumers cope with an unfair consumption experience is to express how they felt about it. Understandably, these disclosures are often rich with emotion. Does emotional disclosure in this context influence consumers' perceptions of fairness? Drawing hypotheses from the emotional