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The Effect of Attribute Variation on Consumer Choice Consistency

✍ Scribed by BENEDICT G.C. Dellaert; Jeff D. Brazell; Jordan J. Louviere

Book ID
110258422
Publisher
Springer US
Year
1999
Tongue
English
Weight
109 KB
Volume
10
Category
Article
ISSN
0923-0645

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## Abstract Animal scientists have recently found a way to produce extremely pale grain‐fed veal, thus achieving high quality grade, while averting concerns over unethical treatment and medication residues in milk‐fed veal production. Consumers, however, may reject pale cuts of veal labeled as β€œgra