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Effects of Social Bonding in Business-to-Business Relationships

✍ Scribed by Schakett, Tammy; Flaschner, Alan; Gao, Tao (Tony); El-Ansary, Adel

Book ID
115446413
Publisher
Haworth Press Inc
Year
2011
Tongue
English
Weight
190 KB
Volume
10
Category
Article
ISSN
1533-2667

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Attachment orientations in business-to-b
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## Abstract Attachment theory has produced an impressive body of evidence for explaining individual differences in personal relationship behavior. The current study examines whether attachment theory can be fruitfully extended to business‐to‐business relationships. Hypotheses about the impact of pe