This 6th edition of The Marketing Book maintains its pre-eminent position as the first point of reference for marketers needing up-to-minute marketing thinking. Taking into account the emergence of new subjects and new authorities, Michael Baker and co-editor Susan Hart have renewed and added to the
β¦ LIBER β¦
Business to business relationships: the paradox of network constraints?
β Scribed by David Ballantyne; John Williams
- Book ID
- 117777740
- Publisher
- Elsevier
- Year
- 2008
- Tongue
- English
- Weight
- 321 KB
- Volume
- 16
- Category
- Article
- ISSN
- 1441-3582
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
The Marketing Book || Business-to-busine
β
WOODSIDE, A
π
Article
π
2008
π
Elsevier
π
English
β 174 KB
Network pictures: Building an holistic r
β
Sheena Leek; Katy Mason
π
Article
π
2009
π
Elsevier Science
π
English
β 941 KB
Creating value through mutual commitment
β
DesirΓ©e Blankenburg Holm; Kent Eriksson; Jan Johanson
π
Article
π
1999
π
John Wiley and Sons
π
English
β 140 KB
A structural model of business relationship development in a business network context is formulated and tested on data from the European International Marketing and Purchasing (IMP) project. The empirical analysis demonstrates a causal chain from business network connection through mutual commitment
Supporting optimization of business-to-b
β
William Kuechler Jr.; Vijay K Vaishnavi; David Kuechler
π
Article
π
2001
π
Elsevier Science
π
English
β 433 KB
Effects of Social Bonding in Business-to
β
Schakett, Tammy; Flaschner, Alan; Gao, Tao (Tony); El-Ansary, Adel
π
Article
π
2011
π
Haworth Press Inc
π
English
β 190 KB
Opportunity and constraint in businessβt
β
Sanderson, Joe
π
Article
π
2004
π
Emerald Group Publishing Limited
π
English
β 127 KB