𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Achieving relationship marketing effectiveness in business-to-business exchanges

✍ Scribed by Robert W. Palmatier; Lisa K. Scheer; Kenneth R. Evans; Todd J. Arnold

Publisher
Sage Publications
Year
2007
Tongue
English
Weight
295 KB
Volume
36
Category
Article
ISSN
0092-0703

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Attachment orientations in business-to-b
Attachment orientations in business-to-business relationships
✍ Marcel Paulssen πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 140 KB

## Abstract Attachment theory has produced an impressive body of evidence for explaining individual differences in personal relationship behavior. The current study examines whether attachment theory can be fruitfully extended to business‐to‐business relationships. Hypotheses about the impact of pe