𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Effects of shopping information on consumers’ responses to comparative price claims

✍ Scribed by Edward A Blair; Judy Harris; Kent B Monroe


Book ID
114058053
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
56 KB
Volume
78
Category
Article
ISSN
0022-4359

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


The effects of informative and non-infor
✍ Shai Danziger; Ruthie Segev 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 158 KB

Converging evidence from laboratory experiments and empirical models of scanner data suggests that product price evaluations are often based on a comparison to an internal reference price. Research indicates that the reference price may reflect various characteristics of previously encountered price

Getting a feel for price affect: A conce
✍ Klaus Peine; Mark Heitmann; Andreas Herrmann 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 192 KB

## Abstract Behavioral pricing research is cognitively biased. Therefore, the research agenda for this paper is to examine consumers' emotional responses to price information, or price affect. A conceptual framework of price affect based on appraisal theory is proposed. Moreover, a psychometric mea