The effect of information overload on co
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Byung-Kwan Lee; Wei-Na Lee
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Article
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2004
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John Wiley and Sons
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English
⚖ 146 KB
👁 1 views
## Abstract As more and more consumers become part of the net population, retailers and manufacturers as well as dot‐com storefronts are touting consumers by providing an ever‐increasing amount of product information. Their long‐term survival and profitability may be determined by how much and how