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Effects of price framing on consumers’ perceptions of online dynamic pricing practices

✍ Scribed by Fei L. Weisstein, Kent B. Monroe…

Book ID
120949364
Publisher
Sage Publications
Year
2013
Tongue
English
Weight
316 KB
Volume
41
Category
Article
ISSN
0092-0703

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This article focuses on consumer perceptions of transaction value when presented with deals that are equivalent on a unit-cost basis but worded differently. Through an experimental design setting, it examines the effect of three such frames: one, stated in terms of a straight price promotion ("50% o