Effect of price discount frames and levels on consumers' perceptions in low‐end service industries

✍ Scribed by Nusair, Khaldoon; Jin Yoon, Hae; Naipaul, Sandra; Parsa, H.G.

• Book ID: 121852243
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 287 KB
• Volume: 22
• Category: Article
• ISSN: 0959-6119
• DOI: 10.1108/09596111011063106