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Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

✍ Scribed by Danny Weathers; Subhash Sharma; Stacy L. Wood

Book ID
113752245
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
153 KB
Volume
83
Category
Article
ISSN
0022-4359

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## Abstract This study evaluates the effect of the interaction between cognitive variables and the presence of scent on online search motivation, purchase characteristics, and telepresence. An interaction between consumers' type of thought process and the presence of scent was identified as influen