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โœฆ   LIBER   โœฆ

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods

โœ Scribed by Huang, Peng; Lurie, Nicholas H; Mitra, Sabyasachi

Book ID
120481519
Publisher
American Marketing Association
Year
2009
Tongue
English
Weight
191 KB
Volume
73
Category
Article
ISSN
0022-2429

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## Abstract This study evaluates the effect of the interaction between cognitive variables and the presence of scent on online search motivation, purchase characteristics, and telepresence. An interaction between consumers' type of thought process and the presence of scent was identified as influen