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Effects of Ethnic Imagery on Recall of Brand Names

✍ Scribed by Robert M. MacGregor; Stuart J. McKelvie

Book ID: 114945101
Publisher: Wiley (John Wiley & Sons)
Year: 2009
Tongue: English
Weight: 872 KB
Volume: 7
Category: Article
ISSN: 0825-0383
DOI: 10.1111/j.1936-4490.1990.tb00528.x

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