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Brand name recall: A study of the effects of word types, processing, and involvement levels

✍ Scribed by Shamsollahi, Ali; Amirshahi, Mirahmad; Ghaffari, Farhad

Book ID: 126158897
Publisher: Taylor and Francis Group
Year: 2014
Tongue: English
Weight: 330 KB
Volume: 23
Category: Article
ISSN: 1352-7266
DOI: 10.1080/13527266.2014.930068

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