Consumers have become increasingly savvy about technology in recent years, and many of them ignore Web ads during online activities. In this context, measuring advertising effects based on the traditional cognitive models of information processing may undervalue the effectiveness of Web ads. This st
Effectiveness of generic and brand advertising on fresh and processed potato products
β Scribed by Eugene Jones; Ronald W. Ward
- Publisher
- John Wiley and Sons
- Year
- 1989
- Tongue
- English
- Weight
- 729 KB
- Volume
- 5
- Category
- Article
- ISSN
- 0742-4477
No coin nor oath required. For personal study only.
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The content of digestible starch (DS) and resistant starch (RS) in processed potatoes was assessed. In addition, the effect of domestic cooking on the in vitro digestibility of starch in this tuber, which may influence the glycaemic response, was studied. Resistant starch in raw potato is high, howe