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Effect of content type on impact: editorial vs. advertising

โœ Scribed by Samsup Jo

Book ID
113870441
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
73 KB
Volume
30
Category
Article
ISSN
0363-8111

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This paper reports the results of a formal content analysis of claims made in advertisements found in 16 consumer magazines for four product categories --antiperspirants, skin lotions, prepared foods, and pet foods --before (t970), during (1976), and after (1984) the spurt of regulatory activity in