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E-commerce trust metrics and models

โœ Scribed by Manchala, D.W.


Book ID
117879153
Publisher
IEEE
Year
2000
Tongue
English
Weight
78 KB
Volume
4
Category
Article
ISSN
1089-7801

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Familiarity is a precondition for trust, claims Luhmann [28: Luhmann N. Trust and power. Chichester, UK: Wiley, 1979 (translation from German)], and trust is a prerequisite of social behavior, especially regarding important decisions. This study examines this intriguing idea in the context of the E-