✦ LIBER ✦

Building trust in e-commerce

✍ Scribed by Atif, Y.

Book ID: 117879249
Publisher: IEEE
Year: 2002
Tongue: English
Weight: 338 KB
Volume: 6
Category: Article
ISSN: 1089-7801
DOI: 10.1109/4236.978365

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Familiarity is a precondition for trust, claims Luhmann [28: Luhmann N. Trust and power. Chichester, UK: Wiley, 1979 (translation from German)], and trust is a prerequisite of social behavior, especially regarding important decisions. This study examines this intriguing idea in the context of the E-