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E-commerce: the role of familiarity and trust

โœ Scribed by David Gefen


Book ID
114230660
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
668 KB
Volume
28
Category
Article
ISSN
0305-0483

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E-commerce: the role of familiarity and
โœ David Gefen ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 668 KB

Familiarity is a precondition for trust, claims Luhmann [28: Luhmann N. Trust and power. Chichester, UK: Wiley, 1979 (translation from German)], and trust is a prerequisite of social behavior, especially regarding important decisions. This study examines this intriguing idea in the context of the E-