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Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?

✍ Scribed by Phau, Ian; Wang, Xuehua; Yang, Zhilin


Book ID
123609422
Publisher
Emerald Group Publishing Limited
Year
2008
Tongue
English
Weight
126 KB
Volume
25
Category
Article
ISSN
0265-1335

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