Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?

✍ Scribed by Phau, Ian; Wang, Xuehua; Yang, Zhilin

• Book ID: 123609422
• Publisher: Emerald Group Publishing Limited
• Year: 2008
• Tongue: English
• Weight: 126 KB
• Volume: 25
• Category: Article
• ISSN: 0265-1335
• DOI: 10.1108/02651330810887495