Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

✍ Scribed by Luo, Xueming; Jong, Pieter J.

• Book ID: 113089721
• Publisher: Sage Publications
• Year: 2010
• Tongue: English
• Weight: 464 KB
• Volume: 40
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-010-0240-3