Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

✍ Scribed by Robert A. Peterson; Jaeseok Jeong

• Book ID: 107496899
• Publisher: Sage Publications
• Year: 2010
• Tongue: English
• Weight: 238 KB
• Volume: 38
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-010-0188-3