## Abstract This paper outlines a multiple method approach used in Wellington as a way of researching issues of distribution channels for tourism in urban areas. The study combines information obtained from interviews with providers and intermediaries, visitor surveys and the analysis of catalogues
Distribution channels for New Zealand outbound tourism
โ Scribed by Laurel Reid; Douglas G. Pearce
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 173 KB
- Volume
- 10
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.696
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โฆ Synopsis
Abstract
This paper examines outbound travel distribution channels from a national market perspective exploring the case of New Zealand. In particular, the paper analyses the structure of the industry, intermediary patterns of sourcing, distributing and promoting as well as trends and challenges. Consistent with global trends, consolidation and vertical integration are pronounced structural features, and technological change along with evolving customer preferences and travel patterns have fostered increased multichannel distribution with online channels complementing traditional trade outlets. Copyright ยฉ 2008 John Wiley & Sons, Ltd.
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