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Tourism distribution channels in Wellington, New Zealand

✍ Scribed by Douglas Pearce; Raewyn Tan; Christian Schott

Publisher: John Wiley and Sons
Year: 2004
Tongue: English
Weight: 105 KB
Volume: 6
Category: Article
ISSN: 1099-2340
DOI: 10.1002/jtr.503

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✦ Synopsis

Abstract

This paper outlines a multiple method approach used in Wellington as a way of researching issues of distribution channels for tourism in urban areas. The study combines information obtained from interviews with providers and intermediaries, visitor surveys and the analysis of catalogues to present a systematic examination of distribution channels for a range of accommodation and attractions. The results highlight the complexity of distribution channels in Wellington, with variations occurring by market segment and by type of accommodation and attractions. Chain hotels have the most complex channels. Smaller properties and attractions tend to pursue simpler ‘at destination’ distribution strategies. Copyright © 2004 John Wiley & Sons, Ltd.

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