✦ LIBER ✦

Evaluating the use of the Web for tourism marketing: a case study from New Zealand

✍ Scribed by Bill Doolin; Lois Burgess; Joan Cooper

Publisher: Elsevier Science
Year: 2002
Tongue: English
Weight: 84 KB
Volume: 23
Category: Article
ISSN: 0261-5177
DOI: 10.1016/s0261-5177(02)00014-6

No coin nor oath required. For personal study only.

✦ Synopsis

The information-intensive nature of the tourism industry suggests an important role for the Internet and Web technology in the promotion and marketing of destinations. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of Web site development in New Zealand's Regional Tourism Organisations. The paper highlights the utility of using interactivity to measure the relative maturity of tourism Web sites.

📜 SIMILAR VOLUMES

Managing risk in adventure tourism opera

Managing risk in adventure tourism operations in New Zealand: a review of the legal case history and potential for litigation

✍ Marie Callander; Stephen J Page 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 141 KB

Managing risk in adventure tourism opera

Managing risk in adventure tourism operations in New Zealand: a review of the legal case history and potential for litigation

✍ Marie Callander; Stephen J Page 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 141 KB

The growth of adventure tourism in New Zealand has contributed to its image as an activity destination, reflected in the growth of the adventure tourism sector since 1992. There has also been a growing concern over the safety and management of these activities within the New Zealand government and t

Evaluating the suitability of planted fo

Evaluating the suitability of planted forests for African forest monkeys: a case study from Kakamega forest, Kenya

✍ Peter J. Fashing; Nga Nguyen; Patrick Luteshi; Winstone Opondo; Julie F. Cash; M 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 185 KB 👁 1 views

## Abstract As natural forest cover declines, planted forests have come to occupy an increasing percentage of the earth's surface, yet we know little about their suitability as alternative habitat for wildlife. Although some primate species use planted forests, few studies have compared primate pop

Determinants of embolic protection devic

Determinants of embolic protection device use: Case study in the acceptance of a new medical technology

✍ Michael J. Lim; John J. Young; Shaun R. Senter; Lloyd W. Klein; for Intervention 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 60 KB 👁 2 views

Evaluation of two methods for assessing

Evaluation of two methods for assessing gene-environment interactions using data from the Danish case-control study of facial clefts

✍ Analee J. Etheredge; Kaare Christensen; Deborah del Junco; Jeffrey C. Murray; La 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 97 KB 👁 3 views

## Abstract ## BACKGROUND Epidemiological investigations have begun to consider gene‐environment (GE) interactions as potential risk factors for many diseases, including several different birth defects. However, traditional methodological approaches for the analysis of case‐control data tend to ha

Carbocyclic coformycin: a case study of

Carbocyclic coformycin: a case study of the opportunities and pitfalls in the industrial search for new agrochemicals from nature

✍ Pillmoor, John B. 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 211 KB 👁 3 views

The work undertaken to isolate the novel, herbicidally active compound, carbocyclic coformycin, to obtain sufficient quantities of the compound for full biological evaluation, and to identify its biochemical mode of action is summarised. Although the compound was extremely active against some weed s