𝔖 Bobbio Scriptorium
✦   LIBER   ✦

DISCREPANCY BETWEEN THE EXPECTED AND ACTUAL ACCEPTABILITY OF MEAT PRODUCTS, EGGS AND FISH: THE CASE OF OLDER CONSUMERS

✍ Scribed by S. ROUSSET; P. JOLIVET


Book ID
111345057
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
653 KB
Volume
17
Category
Article
ISSN
0887-8250

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## Abstract We analyze why some firms advertise product quality at a level different from the actual quality of a product. By considering the interacting effects of product quality and advertising, we develop a dynamic model of consumer expectations about product quality and the development of bran