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Discounts and consumer search behavior: The role of framing

✍ Scribed by Bayer, Ralph-C.; Ke, Changxia

Book ID
122916352
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
738 KB
Volume
39
Category
Article
ISSN
0167-4870

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## Abstract There is no question that the Internet has, and will continue to have, a major impact on consumer information search behavior. However, under what conditions, and how, that impact will be felt is not clear. This article offers 14 propositions to stimulate and guide investigations of con