Direct marketing activities and personal privacy: A consumer survey
โ Scribed by Paul Wang; Lisa A. Petrison
- Publisher
- John Wiley and Sons
- Year
- 1993
- Weight
- 995 KB
- Volume
- 7
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Businesses using direct marketing as the basis upon which to engage in relationship building must proceed in a manner that acknowledges and minimizes consumer concerns about privacy. This study reports the results of an exploratory investigation of consumer and direct marketers' attitudes in one Can
This article examines an innovative international marketing tool for understanding multicountry consumer decision making. Two personal interview studies of consumers, one from the United States and the other from Germany, are subjected to a content analysis and statistical routines to examine need r